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A branding & visual identity design for Kakigōri, the first Japanese shaved ice dessert bar in Kuala Lumpur. Meet the snow lady, Yuki, the main character behind the branding who is made by snow but is fascinated by the tropical world. As much as she enjoys the hot weather, her body can't stand the heat. To prevent herself from melting, she eats ice.

Designed at LIE Design 2015—2016

Styled by Magdalene Wong

Photographed by Patrick

Website Designed by Magdalene Wong

Programmed by 8finite Creative Studio


Kakigōri Japanese Shaved Ice Dessert Bar

Art Direction & Branding

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